About Us

Goodwill Industries of Northern Illinois… Our Mission

Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives.

Goodwill Industries of Northern Illinois office in Rockford

In short: there’s nothing quite like us!

For many, we’re a great retail shopping experience offering amazing value. For others, we’re a convenient place to donate used clothing and household goods.

We’re a retailer and a recycler that puts all of our sales revenue back into the communities we serve. Through your donations, we’re creating jobs and enhancing the lives of people with barriers. We’re providing vital skills and training to those who need it most.

We’re Goodwill Industries of Northern Illinois – a 100% non-profit organization doing good work throughout an 18-county area in Northern Illinois and Southern Wisconsin. Rockford, IL serves as our headquarters, and we’re one of 156 Goodwill agencies under the auspices of Goodwill Industries International (GII). Goodwill was recently named by Forbes Magazine as one of the top 10 largest charities in the country as well as one of America’s 20 most inspiring companies. In addition, Goodwill was Ranked #1 Brand in World Brand Value Index for the Second Time. Goodwill was ranked #1 in a 2017 Brand World Value Index Survey, commissioned by Enso, a mission-driven marketing agency based out of California. The World Value Index was developed to measure how people rank companies and nonprofits on their perceived mission or purpose – namely the extent to which brands stand for something other than making money, whether they align with what people care about, and if these brands are worth publicly supporting. In the rankings, Goodwill is followed by Girl Scouts, Amazon, Save the Children, Google, World Wildlife Fund, YMCA, Microsoft, Dove and Subway.

Here’s how our Mission is changing lives and transforming communities:

You Donate

Donations from individuals, companies and organizations are the first vital step in putting our Mission into motion – everything from lightly used clothing to computers, housewares to handbags, books to boots and toys for tots. These items become the ‘recycled’ merchandise we sell at our stores.

Over 19 million pounds of goods were recycled/re-purposed in 2021!

People Shop

For some, it’s an opportunity to find hidden treasures at amazing bargain prices. For others, it’s a source for the vitally important clothing and household goods that might be unaffordable in a conventional retail store. Sales of donated goods then funds our Mission Services programs.

Retail customer counts exceeded 1 million at 11 stores in 2021!

We Train

Learning important skills is vital to overcoming barriers and advancing in the workplace. Finding ways to learn and develop these skills is increasingly difficult in many communities. Mission Service programs provide the training needed by many to take that critical next step.

20,336 total program participants in 2021!

They Work

Barriers to employment exist for thousands in our communities who lack the skills or have significant mental and physical disabilities. Our mission creates opportunities for individuals with barriers to enhance their lives with jobs that provide skills, income, fulfillment and opportunity.

Over 646 individuals put to work or placed in 2021!


Without your donations, shopping, and the support of local businesses and the community at large, we could not perform these Missions that are so increasingly vital to thousands of individuals throughout Northern Illinois. Through Goodwill, you’re creating opportunities and changing lives.

Goodwill 2022 Mission Brochure